I recently came across a Reddit post that really stuck out to me—it described a marketer stepping into a role at a custom home construction company tasked with everything from growing their social media to mastering PPC and SEO. This situation is so common,...
In a recent podcast episode, I had the pleasure of discussing the future of marketing in the homebuilding industry, particularly how technology, especially AI, is reshaping our approach. The conversation covered a range of complex topics, each vital for...
"We need to leverage our Omnichannel Flux Capacitor Synergy Matrix to hyper-optimize holistic brand convergence." If that sounds like bullsh*t to you, congratulations—you’re on the right track. Marketing shouldn’t sound like a sci-fi fever dream or a never-ending...
In marketing, following the crowd often becomes a race to the bottom. Success lies in standing out—but that doesn’t mean jumping from strategy to strategy without focus. Instead, double down on what’s already working, refine it, and carefully experiment with new...
Nonfiction can be a goldmine of insights or a slog to get through. So, I created a system to extract the value quickly while skipping what doesn’t matter. Here’s my simple SOP for consuming nonfiction efficiently, with the help of tech....
I’m 10x-ing my output by being obsessed with the inputs. This is what I’m telling myself every day: Obsess over the inputs. Be impatient, be emotionally driven, use inspiration, use negative motivators. If it increases your capacity for input effort, use...
It's December, and I just spent the last weekend in my two favorite coffee shops in Asheville (Rowan Coffee and City Bakery) working on my goals for next year. I realized that my process and mindset last year yielded by far the best results I've ever had. As I was...
I'm enjoying following AI news. I've been checking in on these videos, and summarizing them for my own consumption. I thought it would be fun to just copy-paste those summaries here as well. Here's a more concise, fresh take: Day 12 OpenAI's Latest Breakthrough:...
Freelancers are an underutilized resource in today's business world. There's a vast opportunity to leverage their skills more effectively, yet many hesitate due to concerns that modern platforms have already addressed. The primary hurdle? Trust. Can you rely on a...
Does this website feel like the product? Walmart’s website is just like the store. There are signs and categories to find your product, but you have to wade through a maze of upsells, cross-sells, and promotions. Just like the overwhelm of their store. ...