I recently came across a Reddit post that really stuck out to me—it described a marketer stepping into a role at a custom home construction company tasked with everything from growing their social media to mastering PPC and SEO. This situation is so common, especially for marketers joining small-to-mid-sized companies that are new to in-house marketing. The challenges are real, the scope feels...
Blog Archives
Transforming Homebuilding Marketing: Insights from My Podcast Experience
In a recent podcast episode, I had the pleasure of discussing the future of marketing in the homebuilding industry, particularly how technology, especially AI, is reshaping our approach. The conversation covered a range of complex topics, each vital for homebuilders looking to navigate this evolving landscape. I want to start by emphasizing my admiration for Anewgo—a very cool company innovating...
How to Actually Talk to Your Marketing People
"We need to leverage our Omnichannel Flux Capacitor Synergy Matrix to hyper-optimize holistic brand convergence." If that sounds like bullsh*t to you, congratulations—you’re on the right track. Marketing shouldn’t sound like a sci-fi fever dream or a never-ending TED Talk. Yet, too often, marketers (or people claiming to be marketers) hide behind jargon like this to sound impressive, rather than...
Marketing Is About Differentiation
In marketing, following the crowd often becomes a race to the bottom. Success lies in standing out—but that doesn’t mean jumping from strategy to strategy without focus. Instead, double down on what’s already working, refine it, and carefully experiment with new opportunities. The goal? Differentiate your brand in ways customers truly value. https://youtu.be/sjW0YCm0vg4 Think Like an Investor A...
How to Read Nonfiction Smarter: My Book Consumption SOP
Nonfiction can be a goldmine of insights or a slog to get through. So, I created a system to extract the value quickly while skipping what doesn’t matter. Here’s my simple SOP for consuming nonfiction efficiently, with the help of tech. https://youtu.be/M4heLkLhLS4?si=vnBB1CrREuezBD96 The SOP: Search Youtube for a summary Purchase the book from a company that gives you the file Upload to...
I’m 10x-ing my output by being obsessed with the inputs
I’m 10x-ing my output by being obsessed with the inputs. This is what I’m telling myself every day: Obsess over the inputs. Be impatient, be emotionally driven, use inspiration, use negative motivators. If it increases your capacity for input effort, use it. Be emotionally detached from the outcomes. It’s just a feedback loop that informs the inputs. And the invers applies to people...
Goal Setting Process!
It's December, and I just spent the last weekend in my two favorite coffee shops in Asheville (Rowan Coffee and City Bakery) working on my goals for next year. I realized that my process and mindset last year yielded by far the best results I've ever had. As I was doing this, I was thinking of ways to refine my process, and remembering all the ideas that it's built around. Here are my goal...
12 Days of Open AI
I'm enjoying following AI news. I've been checking in on these videos, and summarizing them for my own consumption. I thought it would be fun to just copy-paste those summaries here as well. Here's a more concise, fresh take: Day 12 OpenAI's Latest Breakthrough: The 03 Model Family OpenAI has unveiled its latest advancement in AI technology with the 03 model family, marking significant progress...
Freelancers are Underrated
Freelancers are an underutilized resource in today's business world. There's a vast opportunity to leverage their skills more effectively, yet many hesitate due to concerns that modern platforms have already addressed. The primary hurdle? Trust. Can you rely on a freelancer to deliver quality work and stick around for the duration of your project? I've been navigating the world of freelancers on...
Does this website feel like the product?
Does this website feel like the product? Walmart’s website is just like the store. There are signs and categories to find your product, but you have to wade through a maze of upsells, cross-sells, and promotions. Just like the overwhelm of their store. A resort website, on the other hand, you can almost smell the ocean air from the pictures, and you can feel the lazy mornings from...